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Imagine you’re driving a sleek new car. It looks great, sounds great, and should, in theory, get you where you're going. But every time you hit the gas, it jerks forward, sputters, or stalls completely. So you do what most people would: top up the fuel, clean the filters, even repaint it to give it new energy. But no matter how polished it looks, something underneath isn’t working. That’s how most go-to-market strategies feel in early-stage or post-PMF startups.  You have bui

TL;DR I built RemotePass’ first freelance content team by proving the need, hiring intentionally, onboarding properly and creating systems that removed confusion. This guide breaks down how to pitch leadership, find the right freelancers, evaluate them with tests, onboard them with clarity, build a central management system, create reusable templates, give better feedback and iterate your team as you scale. When I reflect on my time at RemotePass , the biggest shift came when

Too Long; Didn't Read (TL:DR) Most audits just list your content. This one tells you what to do  with it. This free template helps you: Run a strategic content audit Evaluate business value, SEO, and ICP fit Take action with a built-in roadmap Most marketers have a content audit file buried somewhere in their Google Drive. It’s usually a long sheet of links, publish dates, and vague notes like “update later” or “good post.” However, that kind of audit doesn’t lead to action.

Your first 90 days in a new content role decide everything. This guide walks you through the same 30/60/90 plan I used at RemotePass to move from new hire to trusted strategist, with a few lessons borrowed from Beyoncé on preparation, clarity, and performance that looks effortless.