All Posts

Table of Contents Methodology How to Measure B2B Research: The Scorecard Muck Rack: When Research Becomes Category Evidence Ashby: When Product Data Becomes Buyer Proof Attest: Strong Research in a Crowded Category Customer.io: Useful Data, Weaker Category Ownership AppFollow: Strong Dataset, Weak Market Carry What Answer Engines Remembered About Each Company What the Teardown Revealed About B2B Research The Real Test: Can the Market Use It? Muck Rack’s State of Journalism 20

Leaving OAU Law, Starting Again, and Graduating First Class

When the British Ordnance Survey began mapping England in 1791, it did not attempt to chart the entire country. It started with the south coast, the strip of land most strategically exposed to a French invasion. That specificity of purpose produced the most accurate maps Britain had ever made, and the authority built in that one corridor became the foundation for eventually mapping the entire nation. Content strategy works the same way. The teams that try to write for everyon

What am I learning right now? Honestly, it's hard to say because I'm always consuming something. But here are my favorite resources that live rent-free in my head and make me better at marketing.

Imagine you’re driving a sleek new car. It looks great, sounds great, and should, in theory, get you where you're going. But every time you hit the gas, it jerks forward, sputters, or stalls completely. So you do what most people would: top up the fuel, clean the filters, even repaint it to give it new energy. But no matter how polished it looks, something underneath isn’t working. That’s how most go-to-market strategies feel in early-stage or post-PMF startups. You have bui

TL;DR I built RemotePass’ first freelance content team by proving the need, hiring intentionally, onboarding properly and creating systems that removed confusion. This guide breaks down how to pitch leadership, find the right freelancers, evaluate them with tests, onboard them with clarity, build a central management system, create reusable templates, give better feedback and iterate your team as you scale. When I reflect on my time at RemotePass , the biggest shift came when

Too Long; Didn't Read (TL:DR) Most audits just list your content. This one tells you what to do with it. This free template helps you: Run a strategic content audit Evaluate business value, SEO, and ICP fit Take action with a built-in roadmap Most marketers have a content audit file buried somewhere in their Google Drive. It’s usually a long sheet of links, publish dates, and vague notes like “update later” or “good post.” However, that kind of audit doesn’t lead to action.

Your first 90 days in a new content role decide everything. This guide walks you through the same 30/60/90 plan I used at RemotePass to move from new hire to trusted strategist, with a few lessons borrowed from Beyoncé on preparation, clarity, and performance that looks effortless.