Success stories
Client wins that speak for themselves
Client
RemotePass
Project Background
Description:
An end‑to‑end HRtech platform for hiring, onboarding, paying, and managing remote teams across 150+ countries
Challenge:
No content strategy tied to core business metrics (lead gen, product adoption, or revenue)
Solution:
I built and executed RemotePass’s first content strategy, aligning all content with growth goals across four pillars:
1. SEO & Social Acquisition: Targeted high-intent keywords, launched search-optimized content, implemented GEO for AI-era discoverability, and distributed in relevant communities.
2. Thought Leadership: Published expert-led pieces, built a freelance writer network, and landed executive features in Wamda and more.
3. Product Education: Launched a Help Center, walkthrough videos, and feature spotlights to boost retention.
4. Sales Enablement: Produced decks, case studies, and demo scripts that accelerated deal cycles and supported revenue growth.
Results
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174% increase in organic user acquisition YoY
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159% growth in organic traffic within 12 months
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$500,000+ in inbound revenue in Q1 2025 from content‑driven leads
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270+ global press pickups, including major outlets covering our thought leadership
Client
Stears
Project Background
Description:
A financial database and source of market intelligence for global funds investing in Africa.
Challenge:
In early 2023, as Nigeria approached its most hotly contested elections in decades, Stears faced the challenge of relaunching its Elections Tracker to ensure millions could discover real-time results organically, trust it as the go-to source over global outlets and even the electoral commission, and access it seamlessly during massive election-night traffic surges.
Solution:
📈 Built Stears’ SEO roadmap—targeting key election terms like “2023 results” and candidate names.
🧠 Trained analysts on SEO best practices and created a repeatable content workflow.
📝 Designed and launched a real-time live blog integrated into the Elections Tracker.
🗳 Led research and publication of comprehensive bios for all major candidates.
🤝 Collaborated across engineering, design, and marketing to ensure speed, clarity, and strong GTM execution.
Results
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1.9M+ Users accessed the Elections Tracker during the campaign period.
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Stears outranked BBC, CNN, and INEC for “2023 election results.”
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Financial Times, Quartz, Al Jazeera, and Nigerian TV broadcasters referenced Stears as the primary data source.
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The live blog was adopted by journalists, observers, and civil society groups for on‑the‑ground reporting and analysis.
Client
Piggyvest
Project Background
Description:
Nigeria’s leading digital savings and investment platform with over 4 million users.
Challenge:
PiggyVest needed to deepen engagement with its core savings products (Piggybank, Safelock), build brand authority through authentic success stories, and simplify product education to drive stronger user adoption.
Solution:
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Launched the “Six Figures” series and co-created the “Grown Ups” campaign to drive product-linked storytelling and downloads.
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Produced SEO-optimized explainers and led the “Understanding Money” e-book to simplify product adoption.
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Secured interviews with top tech leaders to boost brand credibility.
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Collaborated with video, design, and product teams to ensure cohesive, high-impact content.
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Proactively filled content gaps across channels without waiting for briefs.
Results
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40,000+ app downloads directly driven by “Grown Ups” CTAs
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100,000+ unique readers across “Six Figures” issues
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12% increase in new account sign‑ups during campaign windows
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Top 3 content initiative in engagement and share‑rate on PiggyVest’s blog
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