Frequently asked questions
Short answer: Senior strategy + execution.
Longer version:
Speed to impact: I slot into your team immediately; no onboarding paperwork or benefits packages required.
Senior skillset: You get seven years of fintech, HRtech, and product-marketing wisdom plus a fresh outsider’s perspective.
Cost efficiency: All the expertise, without payroll taxes, insurance, and office coffee budgets.
Quick gist: Pick a tier, get a set scope each month, rinse & repeat.
Details:
We agree on deliverables (e.g., 4 blogs + 1 case study + roadmap call).
I deliver on a predictable cadence.
You get monthly analytics reviews and optimizations baked in.
Unused hours don’t roll over but you’ll always know exactly what you’ll get each month.
Absolutely. Many clients test the waters with:
A single blog post or pillar guide
A messaging workshop or brand audit
A product-launch playbook or demo script
If we click, most shift to a retainer for consistent momentum.
Blog Posts & Guides: 7–10 business days from kickoff.
Whitepapers & E-books: 2–4 weeks, depending on depth and research.
Case Studies & Emails: 3–7 business days.
GTM Collateral & Workshops: Custom timeline—let’s chat.
Prompt-tuned drafts: I craft SEO-rich outlines and AI prompts to accelerate ideation.
Human + Machine: Every AI-generated section is hand-refined to match your brand voice.
Optimized for Discovery: Content formatted for search engines, chatbots, and LLMs alike—so you win in all the places your audience lives.
While every business is unique, clients typically see:
Organic traffic upticks of 50%+ within three months
Lead generation boosts from gated assets and email sequences
Better product adoption when GTM messaging aligns with buyer needs
Sometimes, your business might experience an unexpected change. I totally understand. So if you wish to cancel your project order halfway through, you'll have to give me at least three weeks' notice. I'd be happy to restart the project from where we left it whenever you would like us to.