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What’s the real difference between hiring you and bringing someone in-house?Short answer: Senior strategy + execution. Longer version: Speed to impact: I slot into your team immediately; no onboarding paperwork or benefits packages required. Senior skillset: You get seven years of fintech, HRtech, and product-marketing wisdom plus a fresh outsider’s perspective. Cost efficiency: All the expertise, without payroll taxes, insurance, and office coffee budgets.
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How do your retainer packages work?Quick gist: Pick a tier, get a set scope each month, rinse & repeat. Details: We agree on deliverables (e.g., 4 blogs + 1 case study + roadmap call). I deliver on a predictable cadence. You get monthly analytics reviews and optimizations baked in. Unused hours don’t roll over but you’ll always know exactly what you’ll get each month.
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Can I start with a one-off project instead of jumping straight into a retainer?Absolutely. Many clients test the waters with: A single blog post or pillar guide A messaging workshop or brand audit A product-launch playbook or demo script If we click, most shift to a retainer for consistent momentum.
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What’s your typical turnaround time?Blog Posts & Guides: 7–10 business days from kickoff. Whitepapers & E-books: 2–4 weeks, depending on depth and research. Case Studies & Emails: 3–7 business days. GTM Collateral & Workshops: Custom timeline—let’s chat.
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How do you use AI (Generative Engine Optimization) in content creation?Prompt-tuned drafts: I craft SEO-rich outlines and AI prompts to accelerate ideation. Human + Machine: Every AI-generated section is hand-refined to match your brand voice. Optimized for Discovery: Content formatted for search engines, chatbots, and LLMs alike—so you win in all the places your audience lives.
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What kind of results can I expect?While every business is unique, clients typically see: Organic traffic upticks of 50%+ within three months Lead generation boosts from gated assets and email sequences Better product adoption when GTM messaging aligns with buyer needs
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What will happen if I cancel a project halfway?Sometimes, your business might experience an unexpected change. I totally understand. So if you wish to cancel your project order halfway through, you'll have to give me at least three weeks' notice. I'd be happy to restart the project from where we left it whenever you would like us to.
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